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North Inc. article:
Financing: What does it
take
We all aspire to doing great
deeds and great deals. And each one of us has felt awe when other people
accomplish something truly impressive, particularly when they've made
it look easy. Just think about Bill Gates, Warren Buffett, or even Winston
Churchill. The greatness of their achievements is clear, and no one can
dismiss the prominent marks they've made in human history.
But take a moment to consider
how each one of these people took years to build up to greatness. If you
will, think of what the newest country & western music star said about
becoming an overnight success; "after 10 years of playing out-of-the-way,
two-bit bars, its great!"
This reality goes for raising
money too. When you want success attracting money from investors or lenders,
you need to develop great material, surround yourself with a troop of
accomplished band members, and practice, practice, practice your business
until you get it great. Then, you need to invest the time to get your
act together to the point where it is so polished, you thrill your audiences
every time.
Almost any one can get one-off
opportunities to perform. That's why they invented karaoke bars. But if
you want lots of people to offer you tons of money, you better take the
time to put a polished and appealing act together.
Tony Johnston
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